This story originally had the headline “Republicans won’t be nudged into cutting home energy”, but I rebadged it for an Australian context. Excertp from the abstract:
“It was hailed as a breakthrough in the fight to cut carbon emissions. In 2007, researchers found that heavy electricity users cut their consumption after being told that they used more energy than their neighbours. Almost a million US households have since received similar feedback and have cut electricity use by an average of 2.5 per cent.

But a new study has identified a wrinkle in the plan: the feedback only seems to work with liberals. Conservatives tend to ignore it. Some even respond by using more energy.”

This story from New Scientist is further evidence of a tendency for climate deniers to inhabit the right-wing end of the political spectrum. (I am not, and neither is the story, saying that every conservative is a climate change denier, or vice versa.)